Great question! It’s really interesting to experience people’s reactions when they hear my business name. Some stare blankly at me. Some seem to look confused. Once while giving my elevator speech in a room full of networking professionals, a man couldn’t contain his laughter. I don’t know if it was out of awkwardness or actually thinking it was laughable. Someone once asked me why I used the word “fat” in my business name. And then. . .there those who get it. They really get it. And I am met with a huge, knowing smile and/or some version of “what a great name!”
